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RECKITT BENCKISER COMMERCIAL (ITALIA)
The Trade Marketing Internship will focus on: -Supporting the tracking of the 4P guidelines (Presence, Positioning, Promotion, Price) by channel; - Carrying out the analysis of sell out data (through “Nielsen” database) and identify mind gap versus brand plan; -Interacting with Sales, Marketing, Supply Chain and Finance functions; -Implementing and evaluating launch plans and category projects (through “spaceman” tool); -Monitoring of Sales KPIs; -Creating presentations for the sales force; -Managing communications flow to the sales force and the relationship with communication agencies. ?
At Reckitt, our vision is a world where people are healthier and live better, so we’re always looking for the next breakthrough that can make a difference. You might not recognize our name, but you will be familiar with our brands - Scholl, Nurofen, Strepsils, Durex, Gaviscon, Dettol, Lysol, Finish, Vanish. They’re the products that protect your world. And we’re proud to call them our own.
Headquartered in the UK, we’re a truly global company with operations in over 60 countries worldwide. Our health, hygiene and home products are sold and trusted in almost 200 countries, bringing our vision to millions of people.
Ranked in the Top 20 on the London Stock Exchange, our relentless drive to outperform has trebled our revenue since 2000 and quadrupled our market capitalisation. We’re just as demanding of our social and environmental impact too. We’ve cut our carbon footprint by 20% in just 5 years and set new 2020 targets; cutting water use by a 1/3, carbon by a 1/3 again, and for a 1/3 of sales to come from more sustainable products.